This week Governor Cuomo’s office issued a consumer alert warning to homeowners to protect themselves against home repair scams, which may arise in the wake of the recent flooding that occurred on Long Island. Unfortunately, unscrupulous home repair scam artists often come out of the woodwork in the aftermath of major storms and try to take advantage of their neighbors. There are a number of steps that homeowners can take to avoid these schemes and help ensure that you are engaging with reputable businesses.

Homeowners should beware of anyone who:

*  Comes to your home or calls you on the phone offering to make repairs. Tells you that you must make repairs immediately or offers discounts if you buy their services today.
*  Pressures you to sign a contract immediately.
*  Tells you that they are doing work in your neighborhood and that they have extra materials left from another job.
*  Is not an established local business, but has come to the area from somewhere else to “help.”
*  Avoid unlicensed contractors in areas where a license is required, such as Nassau and Suffolk Counties. In addition, avoid contractors who:

Don’t supply references or whose references can’t be reached.
Tell you there’s no need for a written contract. By law, all contracts for $500 or more must be in writing, but it’s a good idea to get a written contract even for smaller projects.
Only have a P.O. Box address or a cell phone number.
Cannot supply proof of insurance.
Ask you to get required building permits. It could mean that the contractor is unlicensed or has a bad track record, and is therefore reluctant to deal with the local building inspector. However, you should verify with your local building department that all necessary permits have been obtained by the contractor.
Ask for money to buy materials before starting a job. Reliable, established contractors can buy materials on credit.
Demand payment in cash or want full payment up front, before work has begun. Instead, find a contractor who will agree to a payment schedule providing for an initial down payment and subsequent incremental payments until the work is completed.
If you believe you have been victimized by scams, consult a lawyer immediately. There are time deadlines to cancel sales and pursue legal claims. Homeowners can also contact New York State Department of Financial Services for insurance-related scams, or the offices of your county’s District Attorney or the state Attorney General.


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As featured in HuffPost50: It Ain’t Over: How A Squirrel Turned A Stay-At-Home Mom Into A Millionaire



By Lori Weiss

Debra Cohen had a career most people couldn’t even begin to imagine. As the Vice President of a Spanish language aviation magazine, she traveled the world — flying on corporate jets and staying in only the most luxurious hotels. It wasn’t uncommon for her to hop on a helicopter or glider, in the middle of the day, and land on a remote South American island for lunch. She spent so much time abroad, that no was really surprised when she got the biggest news of her life, alone in a Paris hotel.

“I was late,” Debra recalled, “very late. I’d taken home pregnancy tests before I left New York, but nothing showed up. So I thought I’d try one more time. But I bought the kit in France, so the results were in French and I couldn’t read them. I had to call down to the desk to find out that I was pregnant!”

And at that moment, on the phone with a desk clerk, Debra knew her entire life was about to change. She continued to travel until she couldn’t anymore, but once her daughter Emily was born, she traded in her frequent flyer status to become a stay-at-home mom.

“I tried working from home several days a week. I tried having a nanny. I loved my job and it was the hardest decision of my life. But I loved my daughter more.”

So there she was, a new mom, grounded for the first time in nine years. Her husband was working overtime, so they could make ends meet, and for the first time since she was a teenager Debra was living in the suburbs.

“My husband is not a city person,” Debra said, “and we really didn’t want to raise a baby in an apartment. So we bought a 75-year-old black and white Tudor on Long Island. I didn’t know a single person. I was alone, with a new baby, far away from everything familiar.”

So Debra did what she knew best. When the baby slept, she reverted back to her own childhood — where she had hung curtains on a doll house her father built in their backyard and painted her bedroom in horizontal stripes. She began to redecorate.

“My husband says that our entryway would be four feet wider if it weren’t for all the layers of paint I’d experimented with. I pulled off wallpaper and painted pretty much every room in the house.”

And if that wasn’t enough to keep her occupied, she discovered an unexpected welcoming committee — that was nothing like anything she’d ever seen in her high-rise apartment.

“First there was the bird that flew in through our chimney,” Debra remembered. “And then one night, we heard something scurrying around upstairs. My husband, Charles, opened the attic door and there were two beady eyes staring back at him. He chased the bird out, but we weren’t going to mess with the squirrel. So we started calling people. They’d catch it and it would come back again. It even chewed through a metal fan to get back in. One guy came over and said he couldn’t find it, but he did show us a carpenter ant he discovered in our basement. To this day, I think he planted it. I never saw one again.

“I was a woman home alone, with strange people coming to my house, telling me things I didn’t understand and it was costing us money we didn’t have. It was all very eye-opening.”

Eye-opening enough that Debra quickly realized she couldn’t be the only one who felt this way. Strange as it may sound, those unwanted visitors who had found their way into her home were about to open one more entryway — the one that would lead to Debra’s next career.

“I decided I was going to begin a contractor referral service,” Debra said. “I started networking and asking the people at the hardware store and the paint store, even women I’d meet while I was walking the baby, who the best service people in the area were. And then I talked with the contractors, to see what kinds of commissions they thought would be fair.”

n she had a group of five contractors who were ready and willing to paint, refinish, repair and of course, get rid of unwanted pests. And each of them was more than happy to pay Debra a fee for every project she brought them. Now all she needed were customers — and one other minor thing — the money to get the business off the ground.

“We decided to take a loan from my husband’s retirement savings plan. We really didn’t have much and we couldn’t afford to lose anything. But when my husband said to me, ‘if you’re that worried, then don’t do it,’ that’s when I knew I had to. I couldn’t live with the ‘what ifs?’”

So with $5,000, Debra began to put the pieces in place. She hired a lawyer, bought mailing lists, invested in some used office equipment and printed up 200 direct mail pieces promoting her new company, which she proudly named Home Remedies of NY®. And then she sent them to new homebuyers in the area.

“I’d call the people who owned the most expensive homes first,” Debra laughed. “But I didn’t do it as a hard-driving sales pitch. I’d call as a new neighbor, tell them about what I was doing and ask if they needed any help. I made it easy for them. And most of the time, they’d say, ‘I was thinking of doing this or that, do you know anyone?’ I never said no. If I didn’t know the right contractor, I found them. And I paid off that loan in six months.”

But it was a call that came in from outside the neighborhood that really set Debra in motion. Someone in Boston had heard about Home Remedies® and was interested in starting something similar in her part of the country.

“At first I thought about creating franchises,” Debra said, “but I knew that would take too much time away from my daughter, and by that point I was pregnant with my second child, Sophie, so I decided to build a business in a box. I created a manual and included every detail I could think of — job order forms, my filing system, how to organize your calendar by color and date. And then I put an ad in The New York Times to see how much interest there was.”

Almost immediately, Debra got more than 20 calls and she began a pilot program. She sold her “business in a box” to three people who each lived on Long Island — far enough away that it wouldn’t interfere with her own clientele — but close enough that they could refer work to each other. It worked so well, that she decided to expand even further. And today, with Debra’s help, more than 300 people around the world have begun homeowner referral networks.

“Eighty percent of our referral network is made up of women. Some are stay-at-home moms, others are grandmothers and some just wanted to find more balance in their lives. I know how important that was to me personally. I couldn’t have continued working in corporate America, and taken my daughters to school or been home with them when they were sick. So I changed the terms.”

And changing those terms is what allowed Debra to take that $5,000 investment and turn it into a $3.5 million business.

“My husband likes to say I’m the best investment he ever made,” Debra said with a smile. “But really this was an investment in my family.

“My number one priority was to be a good mom,” she continued, “and I think being self-fulfilled is an important part of that. I want my girls to know, that with the right balance, you can be both.”

To learn more about Debra’s home owner referral network or to find a contractor in your area, you can visit

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Creating Space

As a result of the downturn in today’s real estate market, many homeowners who planned to upgrade to a larger home are opting to stay put and renovate their existing homes instead. Homeowners and contractors need to get creative to find space in existing homes that is seldom used and converting it into a more useful living area. A new home office, mudroom or larger kitchen may be right in front of your eyes if you examine your living space carefully. Below are some examples of unique renovations that will not only maximize the living space and functionality of your home but will increase it’s resale value as well.


For most families, the kitchen is the most highly trafficked area of a home. If your family is outgrowing the size of your kitchen you might find the space you need in adjacent rooms. Many kitchens—especially in older homes—are built with a dinette area or breakfast room. Likewise, formal dining rooms are often the least used rooms in a home. If they aren’t load bearing, the walls that separate these areas can be removed so that both rooms are incorporated into one to give your kitchen a more spacious feel. If the dividing wall is load bearing, you can still combine the rooms, but will have to incorporate some header and support beams into the design.

Home Office:

Ever heard of an “offet”? An “offet” is a home office that’s been created out of a closet. Whether you work from home or just need an area to keep household paperwork, bills, etc. consider converting a closet into a home office. A walk-in closet of sufficient square footage would be the obvious choice, but even a standard three-foot deep closet can be used. To maximize space, construct a desk in the closet with one or two fold-up wings. To use the desk, simply open the closet doors, fold down the wings, and you have your desk space. Keep your phone and computer situated on the fixed part of the desk.


Most families with children—particularly younger ones—can appreciate the benefits of a mudroom. Coats, backpacks, boots and sports equipment all have a place that’s out of the way and easily accessible. Often, extra space for a mudroom can be found by stealing a little room from an attached garage. It’s generally an entry point to the home and overrun with clutter that could convert into valuable space. Select a corner of the garage that is adjacent to the house, then enclose it with two additional walls. Raise the floor up in this area with new joists to put the new room at the same level as the existing house. One wall can be used for closet space and another for cubbies and/or hooks. Since a mudroom constructed from an attached garage may be cooler than the rest of the house, insulate and heat the room well. Radiant heat that warms the floor may also be a good option for this area. Install a weather proof and fire resistant door to the exterior of your home and maybe add a portico to create a more appealing side entrance.

Outdoor Sheds:

You may find the extra living space your family needs right outside your back door. With a growing number of Gen-Y-er’s looking for jobs and living at home longer, work at home parents in need of office space and/or senior citizens looking for a place to live that’s close to family, sheds can be an ideal option. If local zoning laws in your area allow it, an outdoor shed with the proper plumbing and wiring can be just the added space your family needs. And, several manufacturers produce modular, pre-wired abodes that come with everything but the contractor to install them.

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